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AI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how chatbot ads (not just on ChatGPT) will change the online shopping experience.
NOTE: A Perplexity spokesperson reached out to AdExchanger to deny the existence of an official partnership between LiveRamp and Perplexity or the existence of an alpha program set to launch this quarter that will test combining its behavior data with CRM data from advertisers. "Although we do enjoy speaking with and listening to leaders in every industry, there is not currently any partnership between Perplexity and LiveRamp," according to Jesse Dwyer, Perplexity's chief communication officer.