Episode 322: Five Mistakes That Could Be Holding Back Your HR Consulting Business
A Better HR Business
Are you working hard to grow your HR consulting business but not getting the results you'd hoped for?
Perhaps you're posting regularly on LinkedIn, attending networking events, trying new marketing ideas, or experimenting with AI, but you're still not winning enough of the right clients.
What if the problem isn't a lack of effort or expertise?
In this episode of the A Better HR Business podcast, host Ben Geoghegan shares five surprisingly common mistakes that could be costing HR consultants clients, profits, and valuable time.
And these aren't mistakes made only by people who are new to consulting. Even experienced HR professionals can fall into these traps without realising it.
Drawing on his own experience of moving from corporate HR into business ownership, along with hundreds of conversations with HR consultancy owners, Ben explores why growing a successful consulting business can be harder than expected.
He also shares the story of a conversation with a successful entrepreneur that completely changed his own approach to business development.
Rather than recommending another marketing tactic, the entrepreneur helped Ben think differently about his experience, strengths, preferences, and the kind of business he actually wanted to build.
That conversation made an enormous difference.
In This Episode
Ben discusses:
Five common mistakes that could be slowing the growth of your HR consulting business.
Why working harder and spending more time on marketing doesn't always lead to more clients.
Why experienced HR professionals sometimes struggle to turn their expertise into a successful consulting business.
How to make better decisions about where to spend your time and money.
Why following popular business development advice isn't always the best approach.
How to build an HR consulting business that supports the working life you actually want.
How getting an outside perspective can help you spot opportunities you might otherwise overlook.
Whether you're just starting your HR consultancy or have been running it for years, this episode will give you some useful questions to consider about how you're growing your business.
Check out the HR Business Accelerator and the B2B podcast launch service.
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
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