A Better HR Business

Whether you run an HR software company or an HR consultancy, one thing is always true: big annual revenue targets only work when you turn them into simple weekly actions that actually bring in demos, sales calls, consulting calls, and new clients.In Episode 299 of the A Better HR Business podcast, Ben outlines a clearer, calmer way to think about sales planning for the year ahead. The ideas apply...

Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line.Not every customer is a good fit - and that’s okay.When you intentionally serve your most profitable and appreciative clients, your culture...

Success in business isn’t just about working harder.Dr. Eugene K. Choi highlights the importance of recognizing when we’re stuck in survival mode and intentionally shifting to the executive state, where creativity, empathy, and better decisions thrive.Many of us spend about 70% of our adult lives in a stress-driven survival state. Imagine the impact if leaders could operate from the executive...

I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success.Here are other topics from our conversation:The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing...

A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow.Too often, small businesses hand HR to office managers, leaving critical practices to chance.Real expertise ensures a positive, compliant, and trust-filled workplace.Handled well, tricky situations are de-escalated,...

Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick.That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning.Zick Learn’s AI-powered platform transforms training into 2-minute...

High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out.When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering...

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dominic Le Fort, explore how to run a profitable HR consulting business with powerful new software made for HR consultants.Dominic Le Fort is Co-Founder & CEO of Shrlock, a business management software purpose-built for HR consultants.Ben and Dominic discuss the unique challenges HR consultants...

In this episode, we explore 10 reasons your HR consulting, workplace, or HR software business should start a podcast.You’ll hear practical strategies for HR consultants, workplace consultants, L&D and OD experts, recruitment firms, and HR software founders who want to attract clients, win contracts, and stand out in a competitive market.Whether you run a consulting practice or a tech...

Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect.Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every...