21 October 2026
Be Uncomfortable Figuring It Out, with Joseph Martin
40% Better - Engineering Leadership
About
What if the standard startup playbook is just a pattern someone else invented?
Bill talks with Joseph Martin, a Marine Corps veteran and anti-money laundering expert who founded a regtech company for the gaming industry after finding an $8 billion casino company fighting financial crime on spreadsheets.
They dig into learning anything new by being willing to be uncomfortable, why Joseph skipped “start small” and went straight for the biggest operators, smart capital, and why engineers in the AI era need people skills.
Plus: how growing up as military kids taught both of them to be comfortable with discomfort.
Connect with Joseph: https://www.kinectify.com/
Connect with Bill / 40% Better: https://40pb.com
Bill talks with Joseph Martin, a Marine Corps veteran and anti-money laundering expert who founded a regtech company for the gaming industry after finding an $8 billion casino company fighting financial crime on spreadsheets.
They dig into learning anything new by being willing to be uncomfortable, why Joseph skipped “start small” and went straight for the biggest operators, smart capital, and why engineers in the AI era need people skills.
Plus: how growing up as military kids taught both of them to be comfortable with discomfort.
Connect with Joseph: https://www.kinectify.com/
Connect with Bill / 40% Better: https://40pb.com