Celebrity online classes: knowledge or publicity?
26 March 2025

Celebrity online classes: knowledge or publicity?

Round Table China

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Picture this: Your childhood crush teaching English online. Daniel Wu's videos are a hit, sparking "learn and swoon" buzz. But is it genuine education, or just star-powered marketing? The growing market for celebrity-endorsed education raises similar questions across various platforms. / Heart to Heart - please send your audio questions to roundtablepodcast@qq.com (19:19). On the show: Heyang, Steve Hatherly & Ding Heng